After a recent hack was revealed that gave players access to the game, FromSoftware has responded calmly and even released a new trailer in spite of the leak.
The discovered work-around enables players to access Dark Souls III right now on Xbox One and PS4. In short, it involves creating a new Microsoft/PSN account native to Japan, purchasing Japanese currency and buying the game, then changing the region back to one in the West.
While FromSoftware has acknowledged this trick, they aren’t viewing it as a major issue, and are instead treating it more like early game advertising. Amidst all of this, they released a brutal and exciting new gameplay trailer, showcasing a montage of new monsters and potential NPCs (which are hard to differentiate in a Souls game). While it still seems a bit too early to speculate on the lore, the new trailer makes one thing very apparent: you are going to die.