For a Company or store chain that has been around for a while and has frequent customers, it’s only natural that they provide a loyalty program for their most supportive and loyal customers.
Let’s look at what I found out after researching the loyalty program offered by National Car Rental.
The loyalty program offered to customers by National Car Rental is called the Emerald Club Loyalty Program. The highlight of this reward program is that frequent customers pick out their vehicles to rent without any long process to follow. They do not need to fill out any forms or speak to any consultant before getting the car.
The loyalty program by National is hard to beat, when it comes to car rental agencies.
Before delving deeper into the rewards offered by this program, let’s look at National Car Rental and how the company reached success.
National car rental: All there is to know about the Agency
The National Car Rental Agency was founded in 1947 by 24 independent car rental agents.
The company’s headquarters is in Clayton, Missouri. In 2007, National Car Rental became a subsidiary of Enterprise Holdings.
The current CEO and, President of National is Chrissy Taylor and the Executive Chairman is Andrew C. Taylor.
From the 60 stores they started with, they expanded throughout the years and now have over 2000 stores in the U.S.
The Car Rental Agency also has locations situated all over the globe, and areas include Australia, Europe, Canada, The United States, Latin America, The Caribbean, Africa, and finally, the Asian-Pacific.
Now that we know all the facts about National Car Rental, it is time to look at their loyalty program.
The Emerald club Loyalty program
Since National Car Rental has stores littered around airports and other ports throughout the world, it is well-known that it is the most preferred car rental agency for those who travel for business or work.
Emerald’s loyalty program was created for frequent customers who use the rental service provided by National.
There are two levels to the loyalty program, Executive Membership, and Executive Elite Membership. Some of the benefits of this loyalty program offered in the United States include:
Emerald Aisle
For this service, you reserve a mid size car at any participating locations in the United States, online or through any of the communication portals offered by National.
Once you arrive at the location or store, go to the Emerald Aisle or Executive area.
There you are allowed to choose any car at the reserved midsize rate. No paperwork is required, and You will find the keys already in the car.
Emerald Checkout
This service will save you a lot of time, and without any effort, at the exit booth.
To use the Emerald Checkout, all you need to do is download the latest version of the National app on your phone.
Thereafter, open the app and log in using your membership details. You will then be directed to the page where you will choose a car by scanning any of the QR or barcodes on the desired vehicle.
You will then be redirected to the review page where you will have to confirm your payment details.
After this is done, you can proceed to the checkout booth and leave after showing your driver’s license and barcode to the agent available.
Premier Selection
With this service, members are offered upscaled, luxury vehicles. If you have either an Emerald Club Executive membership or Executive Elite membership, you will receive special discounts on the premier selection pricing.
Emerald Club Counter Service
This service is available in the U.S. and to use it, all you need to do is go to the Emerald club line in-store. There, you will show your driver’s license and present your credit card to the agent. You will then be given the rental agreement and the keys to your rental vehicle.
Emerald Club Reserve Service
With this service, you reserve your selected car at any of the 70 locations participating. When you reach the store, you do not have to follow any questions or speak to any of their consultants. All you do is choose your selected car and drive off; you will find the keys already inside the car.
Conclusion
The National Car Rental Agency offers the Emerald Club Loyalty Program to its loyal and frequent customers. This loyalty program has two levels, the Executive, and the Executive Elite membership.
With this Emerald Club Loyalty Program, frequent customers are given access to cars, without having to go through long lines or queues. Loyalty membership holders also skip out the form-filling process as they get to select their desired car online, pay the fee and drive off to their required destination with their rented car.
